Sales leads doubled thanks to a smarter digital campaign
Sales leads doubled thanks to a smarter digital campaign
Plans for 2023
Emilia from WAD stated, "We're glad that Van Roey Vastgoed trusted us to continue with our approach. As the main challenges for Van Roey Vastgoed, firstly, I see the need to establish a more balanced and healthy mix of channels in order to reduce dependence on paid advertising. Currently, 80% of the leads come from paid sources, and we aim to decrease that percentage in favor of SEO. This is, of course, a long-term approach. It's closely linked to a second pillar, which involves setting up an intelligent content strategy and delivering high-quality content.”
This is what Van Roey Vastgoed says
Anouk Van Bavel, Marketing Manager at Van Roey Vastgoed, comments on the collaboration: "We've been working together for 2 years now, and it's been going really well, both in terms of results and follow-up. What I find particularly great is that we can directly approach a specialist from WAD for each of the 4 components: SEO, paid campaigns, strategy & content, and HubSpot. That's not something you find everywhere. Emilia oversees everything comprehensively. In terms of results, we can truly see that we've been receiving more high-quality leads over the past year, and that's the decisive factor for continuing the collaboration into 2023. Another positive aspect is that the WAD team thinks proactively with us; they suggested doing an exercise with content. What content are we missing? We're very enthusiastic about this idea, as it was also on our wishlist.”